What are Pinterest communities?
I’m an ex-Pinterest-hater, if that makes sense. Never did I once think that Pinterest would be on the list of sites that I visit daily. After discovering how to leverage Pinterest to drive traffic to my blog for free, Pinterest became one of my go-to tools for driving traffic to any blog or website that I’m involved with. I use Pinterest and Pinterest communities for my business pretty much every day!
Of course, I now find myself pinning recipes and outfits just like every other “Pinterest mom” out there, but that’s another story.
Pinterest communities recently released (late 2018). Essentially, Pinterest is trying to become more of a social media platform by giving users more room to try and discuss the ideas they come across on the platform. (If you’re confused and thought that Pinterest is social media site, read about how Pinterest is more of a search engine than anything.)
You can use Pinterest communities for your business or for your blog. Here’s how!
Find communities in your industry or niche and join them! Don’t spam, and try adding one item per day to begin with. To search for communities, go to the Pinterest homepage, login, and click on “communities.” You should see something like the image below.
Next, use the “Search communities” bar to find relevant communities. You can also scroll down to view recommended and popular communities on Pinterest and join them.
To join a community, just click on it. Read the “About” section to get more information about the community and if it sounds good, click the “Join” button and you’re in!
1 | Post helpful and engaging content, but don’t be spammy!
Many Pinterest communities will allow self-promo as long as the content you’re sharing is directly related to the community topic. If you use Pinterest communities for self-promo, be sure to be interacting with other people’s posts as well.
- Comment and like others’ posts and contributions
- Ask and answer questions within the community
- Share pictures and experiences related to the community
Be a good community member and avoid being overly self-promotional. Be the kind of community member you would want in your own Pinterest community. By interacting with others and sharing helpful information without being pushy, you’ll earn new admirers and establish yourself as an expert within that community!
2 | Create your own community
There is so much potential here. Pinterest communities are searchable and anyone can join your community. Create a community related to your business and write a little description for it with details about who the community is for.
Include specific keywords in the community description and the title to increase the likelihood of your community getting found by the people you want to be in it!
Here are some ideas for your Pinterest community:
- A blog that sells organizational printables can create a cleaning + organization community
- A business that sells handmade baby blankets can create a community for new moms or for moms of newborns
- A service-based business can start a community specifically for their ideal clients to find and gather inspiration from
- An online course can involve a Pinterest community for students to share their experience during the course
To start your community, you’ll need to get these things ready:
- A cover photo (No bigger than 10MB)
- A community name/title
- A description
- An introductory post to start the discussion within your community
- (Optional) Post in the “Community Finder” community to introduce your community to active Pinterest users and share an invitation link to your community.
All in all, probably about 10 minutes of work! If you need a free, pretty cover photo for your community, head over to a site like Unsplash or Pixabay and search for a picture that meets your needs.
3 | Use communities for content ideas
By joining several communities related to what you do or sell, you’ll have access to conversations that some of your ideal clients will be a part of. People will ask questions. If you can, answer them! If you can’t answer them, take note of what’s being asked – you may be able to notice patterns and gather ideas about how you can better serve your existing and future customers.
4 | Add pins directly to a community
Click on a pin related to one of the communities you’ve joined. In the top part of the interface, you’ll see a button that says “Share to community”. Click that and select which community you’d like to share it to!
I suggest using this feature especially when someone within one of your communities has asked for a resource that you can provide for them. You’ll build your reputation in a way that is helpful to others.
I hope you’ve found this article helpful and that you have a clearer idea of how to use the new Pinterest communities feature to grow your business. Feel free to comment with any questions or thoughts and share this if you know someone who would benefit from reading it!
If you’d like to join my Pinterest community for female-owned small businesses, please click here! I’d love to have you.